Having a “lead” to rent is the opportunity itself, but having a process in place to convert more leads is critical in today’s competitive marketplace. Ultimately your property should be generating first-party leads from your direct website. Perhaps you have even gone as far as to buy leads from third-party providers. With more property competition within a five-mile radius than ever before, you know your leads are shopping. How are you going to “stop the shop”? Join XPS Solutions CEO John Traver to learn the most important strategy that must be executed if you are going to win market share. TOPICS  INCLUDE: