Digital Ad Expert Is Named Vice President of Internet Marketing for Self-Storage Giant

Strategic Capital Holdings, LLC (SCH) is pleased to announce the addition of Michael Tippner to its marketing team. As vice president of internet marketing, Tippner is responsible for the design, implementation and future strategy of desktop and mobile websites, mobile applications and internet marketing programs for Strategic Storage Trust, Inc. (SSTI), a publicly held REIT targeting the self-storage market, and SmartStopR Self Storage, the retail brand for SCH and SSTI.

“Mike is an exceptionally creative individual with over 15 years of experience in a global setting,” said H. Michael Schwartz, president of SCH.

“He knows every aspect of marketing and advertising — from online ad strategy, SEO and web design to highly sophisticated search-engine marketing. We’re thrilled to have someone with Mike’s energy and diverse skills.”

Prior to joining SCH, Tippner was manager of marketing programs and communications for Emerson Embedded Computing and Power in Carlsbad, Calif.

Tippner headed up the manufacturing and technology company’s worldwide marketing

team, overseeing graphic designers, copywriters, public relations specialists and freelancers, and was accountable for the company’s online and offline marketing collateral development, lead generation campaigns and public relations initiatives.

Tippner designed and developed Emerson Embedded Power’s websites and performed several search engine optimization and marketing campaigns that increased organic search engine traffic by 500 percent and sales conversions by 300 percent.

From 2006-07, Tippner was director of marketing for ISD Corporation, where he created and implemented ISD’s brand strategy and identity guidelines. He was publications manager for The Outdoor Channel in 2005-06, and marketing communications manager for Triple Net Properties in Santa Ana, Calif. from 2002-05.

Tippner received a bachelor’s degree in communications and advertising from California State University at Fullerton.

About Strategic Capital Holdings, LLC and Strategic Storage Trust, Inc.

Strategic Capital Holdings, LLC (SCH) is the sponsor of Strategic Storage Trust, Inc.(SSTI). SCH’s sponsored programs have a combined portfolio of self-storage facilities which includes approximately 78,000 units and 9.5 million rentable square feet. SSTI is one of five publicly registered self-storage REITs in the United States and is one of the fastest growing self-storage REITs nationwide. The SSTI management team is comprised of industry veterans with extensive institutional experience in the acquisition and property management of self-storage properties. SCH sponsored storage facilities are being branded as SmartStopR Self Storage throughout the country. SSTI’s portfolio includes approximately 70,000 self-storage units and 8.8 million rentable square feet of storage space. For more information about SCH or SSTI, please call 949-429-6600 or visit: www.StrategicStorageTrust.com

About SmartStopR Self Storage

SmartStopR Self Storage offers affordable, accessible and secure storage space for residential and commercial customers. SmartStop offers secure interior and exterior units as well as outside storage areas for vehicles, RVs and boats. In addition to features such as keypad access, security gates and video surveillance, the facilities also utilize well trained on-site associates to provide customers with the highest standard of service in the industry. To view our properties and locations or to find a nearby storage facility, visit www.smartstopselfstorage.com.

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