The word “recession” by itself has been known to send business owners into a panic. Add in all of the economic postulating by the media, and you might find it easy to convince yourself it’s time to start counting down the days until your business’ demise. But all of that worrying is counterproductive. You can’t get anything done when you’re in panic mode.
The business owners who use their time to improve their business and seize every possible opportunity—rather than wasting it on constant worrying—are the ones who make it through the economic downturn. Play your cards right and you may even come out of these financial hard times with a more prosperous business than you had before.
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