In her new role, Apodaca is responsible for integrating marketing strategies to elevate the
SiteLink brand and upsurge profitable business growth. An advocate of agile methodologies, Apodaca comments “Long-term vision is important, but true success is achieved through iterative short-term processes that respond to change, are collaborative in nature and create solution-oriented value. I am delighted to join the SiteLink team, and I look forward to collaborative efforts that will drive audience and customer engagement, enhance the customer experience and drive sales.”
Apodaca began her marketing career over 25 years ago, and has spent a large part of her career in healthcare services and information technology industries. Pierce comments, “This is a very exciting time of growth for the company and the industry as it continues to rapidly evolve. We are thrilled to have Yvette join SiteLink, and we’re confident that her wealth of experience in varied marketing disciplines will add value towards our ambitious global growth plans.”
About SiteLink
With more than 11,000 software installations worldwide, SiteLink is the industry’s most prominent smart management software in the self-storage industry. Feature-rich software, quality service, updates and user-friendly design make Web Edition a highly scalable and easy to deploy favorite of single and multi-store operators. Enterprise-level features are an integral part of more than 70 of the top 100 operators on Web Edition. SiteLink does not bundle services and provides a choice in partners such as RPOST, INSOMNIAC and DocuSign. At no additional charge, Web Edition integrates with platforms such as smart phones, websites, call centers and central mail providers. Powerful features like revenue management, built-in CRM, email and text messaging enhance the customer experience and improve overall facility operations.
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