While the storage industry typically focuses on price and location, the new StorQuest brand emphasizes on the customer experience. ‘Your Stuff Matters’ is a campaign centered on StorQuest’s sincere care for its customers. Many times, the need for storage can be part of a life transition and StorQuest understands how an individual’s “stuff” is an extension of the person.
The new StorQuest logo icon represents the four core brand values: caring, pride of ownership, helping and fun. Within each core value square is an arrow pointing towards a singular red box. This symbolizes the StorQuest focus on customer experience. The fresh marketing materials feature the faces of StorQuest customers and tell the story of why StorQuest is their storage solution of choice.
“As StorQuest continues to expand, we understand the importance of building strong brand awareness that will resonate with our current and prospective customers,” said Bill Hobin, president and CEO of WWG. “We are encouraged by the fact that more than 95% of StorQuest customers feel their expectations have been exceeded on move-in day.”
The new StorQuest brand accurately portrays the high level of customer service demonstrated at the company’s call center and numerous storage locations. This focus has contributed to the growth of a loyal customer base, particularly through social media outlets, Facebook and Twitter.
“In the past few years, we have been part of a growing online community with our friends and supporters,” said Hobin. “It is a perfect addition to our new branding and marketing strategy, which reinforces the human side of StorQuest and our committed focus on the customer experience.”
About The William Warren Group Inc.
The William Warren Group, Inc. (WWG) is a privately held, fully integrated, entrepreneurial real estate company, which develops, acquires and operates self storage assets in Arizona, California, Colorado and Hawaii. For the past 18 years, the company has been a specialist in the self storage industry and operates its self storage portfolio under its own trade name of StorQuest Self Storage. To learn more, visit the William Warren Group Inc. at www.williamwarren.com and www.storquest.com.
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