CubeSmart COO Joel Keaton Retiring, New Leadership Positions Announced

Posted by MSM on Jan 17, 2025 5:21:21 PM

CubeSmart announced today that Joel Keaton, Chief Operating Officer, will retire effective April 30, 2025. Following his retirement, Keaton will serve as a consultant to CubeSmart to ensure a smooth transition.

 

In connection with Keaton’s departure CubeSmart has also announced the following promotions:

 
amy crossAmy Cross
Cross has been with the company for six years and is currently the SVP of IT and Revenue Management. She will be promoted to EVP of Technology, Data Science, and Marketing. Prior to joining CubeSmart, Cross was VP of Digital Technology and Strategy at Aramark. She will report to CEO Christopher Marr.
 
 
guy middlebrooksGuy Middlebrooks
Middlebrooks has been with the company for 19 years and is currently the SVP of Third Party Management. He will be promoted to EVP of Operations, overseeing field operations organization in addition to third party management and store transitions. He will also report to CEO Christoper Marr.


“On behalf of the Board and our entire CubeSmart team, I congratulate Joel on his successful career – including his nearly 15 years at our company – and thank him for his strategic guidance and innumerable contributions to CubeSmart’s growth and success,” said Marr. “We are proud to have cultivated such a deep bench of talent across the organization and know that Amy and Guy have the right skills and experience to continue advancing our strategy, refine our industry-leading platform, exceed the expectations of customers and grow our business. I am confident CubeSmart is poised for continued value creation both near-term and for decades to come.”

 

“I am grateful to have been a part of the CubeSmart team and extremely proud of what we have accomplished during my time at the Company – including streamlining our operations, refining our digital platforms and improving the overall customer experience,” said Keaton. “I look forward to working closely with the leadership team to ensure a seamless transition and maintain and build on CubeSmart’s position at the forefront of the self-storage industry.”