• March 31, 2025

NEW MSM PLAY FINAL-2

Current Episodes

AJ Osborne Podcast 
Recession On Purpose


Host: AJ Osborne (Cedar Creek Capital)

Topics: Recession, Economy, Taxes, Debt, Interest Rates

Gabfocus Sessions
Owning Your Local Market


Host: Tommy Nguyen (StoragePug), Melissa Huff (Lighthouse Storage Solutions)
Guest: Stephanie Tharpe (A+ Management Group)
Topics: Location, Markets, Charity, Events, Parking, Referral Program, Direct Mail, Marketing, Website

Power Hour
Smart Money Moves To Storage


Host: Jared Gabaldon (SteelBlue)
Guests:  Tony Ardizzone (Zone Construction, Legacy Built Storage Investments), Rich Saginaw (SteelBlue Building Components)
Topics: Economic Cycles, Development, Banks, Investing, Repurposing, Partnerships, Innovations, Construction Costs

Q&A With Jim & Jim
3/14/25

 

Hosts: Jim Ross, Jim Mooney Jr.
Topics: Self-Storage Discussion

 

Replay | Storage Authority
Location, Location, Location!


Host: Garrett Byrd (Storage Authority)
Guests: Marc Goodin, Kevin Harless, Josh Parker (Storage Authority)
Topics: Site Selection, Investing, Emotional Data, Traffic, Zoning, Demographics, Competition

Self Storage Canada Podcast
Episode 1: Introduction & Topics To Come


Hosts: Jason Koonin, Denee Burns (Bluebird Self Storage)

Topics: Overview of the Canadian Self-Storage Market

Self Storage Income 
What To Expect For The Rest Of 2025

 

Hosts: Conner Skeen (Bitterroot Holdings), AJ Osborne (Cedar Creek Wealth)
Topics:
2025, Outlook, Investing, Development, Economy

Self Storage Lab 
Gabriel At Trojan Storage

Host: Mason Levy (Swivl)
Guests: Gabriel Luna (KobreCo, Trojan Storage, QuikStor)
Website: Swivl Self Storage Lab Online
Topics: AI, Marketing, Technology, Automation, Optimization, Operations

Self Storage Legal Chat
Episode 4


Host: Carlos Kaslow, Scott Zucker
Website: Self Storage Legal Chat
Topics: Triple Net Lease, Tax Fees, Personal Information, Tenant Records, Unit Transfer Lease, Unsigned Lease Laws

The Self Storage Show
Hidden Cost Of Empty Units

Host: Jim Ross (3 Mile Storage Management)
Topics: Occupancy, Costs, Vacancy, Units

Storage Investor Show
Self-Storage Investing Hotspots

 

Host: Kris Bennett
Website: Storage Investor Show
Topics: Investing, Supply & Demand, Oversupply, Growth Markets, Tampa, Southeast, Raleigh-Durham, Nashville

Storage Stories 
Social Responsibility


Hosts: Jason Koonin, Denee Burns (Sunbird Storage)
Guest: Marc Hull-Jacquin (Shelter Movers), Mario Macaluso (Charity Storage)
Topics: Charity, Non-Profit, Community Service, Giving Back, Donations, Auctions

RadioWilder #29
Self-Storage Rock

 

Host: Harry Sleighel (Michaels Wilder)

"Adding some music to the self-storage business 'casts"
  - Harry

Past Episodes

AJ Osborne Podcast 2
The Biggest Opportunity

Host: AJ Osborne (Cedar Creek Capital)

Topics: Buying, Investing, Building, Finance

AJ Osborne Podcast 10
Smart Money/Hoarding Cash

Host: AJ Osborne (Cedar Creek Capital)

Guest: M.C. Laubscher (Cashflow Ninja)

Topics: Investing, Economy, Stock Market

AJ Osborne Podcast 11
Trump's Top Economist Talks

Host: AJ Osborne (Cedar Creek Capital)

Guest: Andrew Busch (Economist, CIMO, US Government)

Topics: Interest Rates, Economy, Power Crisis, Trump

AJ Osborne Podcast 12
The 3 Wealth Stages

Host: AJ Osborne (Cedar Creek Capital)

Topics: Interest Rates, Market, Economy, Year In Review

AJ Osborne Podcast 13
Small Business Blueprint

Host: AJ Osborne (Cedar Creek Capital)

Guest: Brian Hamilton (Inmates to Entrepreneurs)

Topics: Innovation, Venture Capitalism, Entrepreneurs

AJ Osborne Podcast 
#14: The Next Great Depression


Host: AJ Osborne (Cedar Creek Capital)
Guest: Lauren Saidel-Baker (ITR Economics)
Topics: Interest Rates, Economy, Recession, Depression, Trump

AJ Osborne Podcast 
#14: Institutions: Why We've Had Enough


Host: AJ Osborne (Cedar Creek Capital)

Topics: Economy, Finance, Taxes, Regulation, Housing, Debt

AJ Osborne Podcast 
Building A Billion-Dollar Business


Host: AJ Osborne (Cedar Creek Capital)

Topics: Entrepreneurs, Business Growth, Concept Proof, Adaptability, Institutionalizing, Wealth Building

AJ Osborne Podcast 
Why Most Entrepreneurs FAIL as Leaders


Host: AJ Osborne (Cedar Creek Capital)

Topics: Entrepreneurs, Leadership, Business Growth, Founder's Dilemma

AJ Osborne Podcast 2
Regret Not Killing Me

Host: AJ Osborne (Cedar Creek Capital)

Guest:  Nick Lavery (Green Beret, Army Special Forces)

Topics: Motivation, Advice, Strength

AJ Osborne Podcast 3
US Dollar Competition

Host: AJ Osborne (Cedar Creek Capital)

Guest:  Emmanuel Daniel (The Asian Banker, “The Great Transition”)

Topics: Economy, Currency Alternatives

AJ Osborne Podcast 4
Lessons From An FBI Negotiator

Host: AJ Osborne (Cedar Creek Capital)

Guest: Chris Voss, FBI Negotiator

Topics: Business Negotiation

AJ Osborne Podcast 5
Twitter War Against Investors

Host: AJ Osborne (Cedar Creek Capital)

Topics: Investing, Ownership, Real Estate, Economy, Markets

AJ Osborne Podcast 6
Entrepreneurship & Tech

Host: AJ Osborne (Cedar Creek Capital)

Guest: Sharad Mehta (REsimpli)

Topics: Technology, Real Estate, CRM

AJ Osborne Podcast 8
How Politics Impacts Wealth

Host: AJ Osborne (Cedar Creek Capital)

Topics: Politics, Investing, Economy, Election, Stock Market

AJ Osborne Podcast 9
Election Aftermath

Host: AJ Osborne (Cedar Creek Capital)

Topics: Investing, Economy, Election, Stock Market

Gabfocus 119
Lessons Learned in 2024

Host: John & Melissa Huff (Lighthouse Storage Solutions)

Guests: Jane Sauls, MAtthew Roberts, Alexis Ducharme

Topics: Supply, Demand, Challenges, Opportunities

Gabfocus 120
Legal Chat

Host: John & Melissa Huff (Lighthouse Storage Solutions)

Guests: Carlos Kaslow & Scott Zucker

Topics: Legal, Laws, Leases, Data Protection

Gabfocus 121
TikTok, AI, Billboards

Host: John & Melissa Huff (Lighthouse Storage Solutions)

Topics: Marketing, Advertising, Social Media

Gabfocus 122
Optimizing Your Ops Manual

Host: John & Melissa Huff (Lighthouse Storage Solutions)

Topics: Operations, Manual, Training, Employees, Management

Gabfocus 123
SEO 101: Renting Units Online

Host: John & Melissa Huff (Lighthouse Storage Solutions)

Topics: SEO, Google Ads, Renting Units Online

Gabfocus 123
Self Storage SEO II

Host: John & Melissa Huff (Lighthouse Storage Solutions)

Topics: SEO, Google Ads, Renting Units Online

Gabfocus 
#125: Telling Your Self-Storage Story

Host: John & Melissa Huff (Lighthouse Storage Solutions)
Topics: Storytelling, Marketing, Branding, Competition

Gabfocus 
Beyond The 4 D's

 

Host: John & Melissa Huff (Lighthouse Storage Solutions)
Guest: Jamie Boros (StorSuite)
Topics: Commercial Tenants, Business Tenants, Gig Workers, Side Hustles, Entrepreneurs

Gabfocus 
#127: 2025 State of the Industry


Host: John & Melissa Huff (Lighthouse Storage Solutions)
Guest: John Chang (Marcus & Millichap)
Topics: Inflation, Interest Rates, Occupancy, Economy, Pricing Strategies, Rate Wars, Competition, Saturation, Construction, Trends, Length of Stay, Millennials, Technology, AI, Operations, Marketing, Investing, Buying, Selling

Gabfocus 
The Power Of Self-Storage Mentorship

 

Host: John & Melissa Huff (Lighthouse Storage Solutions)
Topics: Mentoring, Mistakes, Technology, Pricing, Marketing, Operations, Inexperience

Gabfocus 
The Best Self Storage Software 2025

 

Host: John & Melissa Huff (Lighthouse Storage Solutions)
Topics: Software, Online Rentals & Payments, Pricing & Revenue Management, Reports & Data Tracking, Tenant Communication Tools, Website & SEO, Gate Access & Security, Support & Training

Gabfocus Sessions
#64: Customer Service Tips


Host: Tommy Nguyen (StoragePug), Melissa Huff (Lighthouse Storage Solutions)
Guests: Lee Creech (Northshore Pellissippi Storage, TNSSA)
Topics: Management, Customer Service, CX, Experience

Gabfocus Sessions
#65: Self-Storage Legal Update


Host: Tommy Nguyen (StoragePug), Melissa Huff (Lighthouse Storage Solutions)
Guests: Scott Zucker (Weissmann Zucker Euster + Katz)
Topics: Legal, Law, Leases, Security, Disaster, Legislation, Rent Control, Mistakes, Selling Units, Military, Bankrupt Tenant, Inspections

Gabfocus Sessions
#66: Underutilized Marketing Tactic


Host: Tommy Nguyen (StoragePug), Melissa Huff (Lighthouse Storage Solutions)
Guests: Melissa Stiles (Storage Asset Management / SAM)
Topics: Marketing

Gabfocus Sessions #67
Lessons Learned in 2024


Host: Tommy Nguyen (StoragePug), Melissa Huff (Lighthouse Storage Solutions)
Guests: Jane Sauls (Sauls Storage Grou), Matthew Roberts (Southern Storage), Alexis Ducharme (Stop-N-Go)
Topics: Technology, Trends, Customer Experience, Opportunities, Challenges

Gabfocus Sessions
#68: SEO 101


Host: Tommy Nguyen (StoragePug), Melissa Huff (Lighthouse Storage Solutions)
Guests: David Austin (StoragePug)
Topics: SEO, Renting Units Online, Organic Search, Google Search

Gabfocus Sessions
2025 State of the Industry


Host: Tommy Nguyen (StoragePug), Melissa Huff (Lighthouse Storage Solutions)
Guest: John Chang (Marcus & Millichap)
Topics: Inflation, Interest Rates, Occupancy, Economy, Pricing Strategies, Rate Wars, Competition, Saturation, Construction, Trends, Length of Stay, Millennials, Technology, AI, Operations, Marketing, Investing, Buying, Selling

Gabfocus Sessions
Measuring The Success of Your SEO


Host: Tommy Nguyen (StoragePug), Melissa Huff (Lighthouse Storage Solutions)
Guest: David Austin (StoragePug)
Topics: SEO, Traffic, Clicks, Visitors, Rentals, Rankings, Keywords

Intersection Podcast
Analytics Buzz

 

Host: Dr. Beverly Wright (Georgia Tech)

Guests: Dr. Ahmet Kuyumcu (Prorize)

Topics: Pricing, Analytics, Data, Pricing Models, AI

Power Hour
Smart Locks


Host: Ashley Harper (SteelBlue)
Guests: Steve Reeder & Nathan Davenport (PTI), Bray Allen & Craig Eisenbrandt (SteelBlue)
Topics: Smart Locks, Technology, ProEdge, Security, Innovation

Power Hour
Cost Of Replacing A Roll-Up Door


Host: Ashley Harper (SteelBlue)
Guests: Vaughn Bacon (MetalMax), Bray Allen, Craig Eisenbrandt (SteelBlue)
Topics: Metal Roofing, Siding, Doors, Hallways, Construction, Manufacturing

Q&A With Jim & Jim
1/17/25

Hosts: Jim Ross, Jim Mooney Jr.

Topics: Trends, Practices, Strategies

Q&A With Jim & Jim
1/3/25

 

Hosts: Jim Ross, Jim Mooney Jr.

Attendees: Warren Lieberman (Veritec), Denee Burns (Sunbird Storage)

Topics: Pricing, ECRIs, Rates, Value Pricing

 

Q&A With Jim & Jim
1/31/25

 

Hosts: Jim Ross, Jim Mooney Jr.
Topics: Technology, AI, Sales, Customer Service

 

Q&A With Jim & Jim
10/25/24

Hosts: Jim Ross, Jim Mooney Jr.

Topics: Trends, Practices, Strategies

Q&A With Jim & Jim
11/22/24

Hosts: Jim Ross, Jim Mooney Jr.

Topics: Trends, Practices, Strategies

Q&A With Jim & Jim
12/20/24

Hosts: Jim Ross, Jim Mooney Jr.

Topics: Trends, Practices, Strategies

Q&A With Jim & Jim
2/14/25

 

Hosts: Jim Ross, Jim Mooney Jr.
Topics: Self-Storage Discussion

 

Q&A With Jim & Jim
2/28/25

 

Hosts: Jim Ross, Jim Mooney Jr.
Topics: Self-Storage Discussion

 

RadioWilder
Amy Amideo


Host: Harry Sleighel (Michaels Wilder)

Guest: Amy Amideo (Arizona Self Storage Association)

RadioWilder
Carl Touhey


Host: Harry Sleighel (Michaels Wilder)
Guest: Carl Touhey (Performance Self Storage Group)

RadioWilder
Poppy Behrens


Host: Harry Sleighel (Michaels Wilder)
Guest: Poppy Behrens (Modern Storage Media / MSM)

Replay | Storage Authority
Self-Storage Development


Host: Garrett Byrd (Storage Authority)
Guests: Marc Goodin, Kevin Harless (Storage Authority)
Topics: Land Selection, Zoning, Approval Process, Construction, Financing

Replay | Storage Authority
Self-Storage Construction Costs


Host: Garrett Byrd (Storage Authority)
Guests: Marc Goodin, Kevin Harless, Josh Parker (Storage Authority)
Topics: Construction, Contrators, Regulations, Labor, Materials, Pricing, Expenses, Feasibility Studies

Replay | Storage Authority
Kick Starting Your Land & Facility Search


Host: Garrett Byrd (Storage Authority)
Guests: Marc Goodin, Kevin Harless, Josh Parker (Storage Authority)
Topics: Land Selection, Competitive Offers, Development, Acquisitions, Risk Tolerance

Replay | Storage Authority
Self-Storage Failures

 

Host: Garrett Byrd (Storage Authority)
Guests: Marc Goodin, Kevin Harless, Josh Parker (Storage Authority)
Topics: Challenges, Pitfalls, Mistakes, Due Diligence

Self Storage Income 
#278: Self Storage Loans 101

 

Host: AJ Osborne (Cedar Creek Wealth)

Guests: Anna Taylor & Bishesh Shrestha (Live Oak Bank)

Topics: SBA, Conventional, Seller Financing, & More

Self Storage Income 
#281: Self Storage Investing

Host: AJ Osborne (Cedar Creek Wealth)

Guests: Conner Skeen

Topics: Investing, Case Studies, Seller Financing, SBA Loans

Self Storage Income 
#281: Self-Storage Success Stories

 

Hosts: Conner Skeen (Bitterroot Holdings), AJ Osborne (Cedar Creek Wealth)
Topics: SBA Loans, Interest Rates, Raising Capital, Partnerships, Financing, Entrepreneurs

Self Storage Income 
Self-Storage Must Adapt


Hosts: Conner Skeen (Bitterroot Holdings), AJ Osborne (Cedar Creek Wealth)
Guest: Steve Mirabito (StoragePro, Storelocal)
Topics: SWOT, hotel industry, consolidation, valet storage, co-op, financing, development

Self Storage Income 
#282: Self Storage Operations


Hosts: Conner Skeen (Bitterroot Holdings), AJ Osborne (Cedar Creek Wealth)
Topics: ROI, Revenue, Seasonality, Marketing, Growth, Employees

Self Storage Income 
Self-Storage Insurance–Protect For Less


Hosts: Conner Skeen (Bitterroot Holdings), AJ Osborne (Cedar Creek Wealth)
Guest: Terry Campbell (Johnson Insurance)
Topics: Insurance, Fire, Tornado, Hurricane, Storms, Property Casualty, Premiums, Carriers

Self Storage Income 
RV Rentals: A Hidden Revenue Stream


Hosts: Conner Skeen (Bitterroot Holdings), AJ Osborne (Cedar Creek Wealth)
Guest: Garr Russell and Mark Beasley (Fireside RV Rentals)
Topics: RV Rentals, Vehicle Lots, Revenue, Extra Income, Moving Supplies, RV & Boat

Self Storage Income 274
An Important Message

Host: AJ Osborne (Cedar Creek Wealth)

Topics: Scalability, Entrepreneurship, Growth

Self Storage Income 
2025's Huge Self-Storage Opportunity

 

Hosts: Conner Skeen (Bitterroot Holdings), AJ Osborne (Cedar Creek Wealth)
Topics:
Supply and Demand, Market Tiers, Opportunities, Growth

Self Storage Lab
2024 Rewind

 

Host: Mason Levy (Swivl)

Guests: Cooper & Athena (AI Co-Pilots)

Website: Swivl Self Storage Lab Online

Topics: Data, AI, ROI, Marketing, Technology, Customer Experience

Self Storage Lab 25
The Modern FMS

 

Host: Mason Levy (Swivl)

Guests: Matt Engfer (Cubby)

Website: Swivl Self Storage Lab Online

Topics: Revenue Management, Pricing, Customer Feedback

Self Storage Lab 
#26: Tech Adoption

 

Host: Mason Levy (Swivl)
Guests: Rick Beal and Magen Smith (Atomic Storage Group)
Website: Swivl Self Storage Lab Online
Topics: Technology, Operations, Trends, Hybrid Management

Self Storage Legal Chat 1

Host: Carlos Kaslow, Scott Zucker

Website: Self Storage Legal Chat

Topics: Liens, Auctions, Electronic Signatures, Contracts, Legislative Issues, Rent Control

Self Storage Legal Chat 2

Host: Carlos Kaslow, Scott Zucker

Website: Self Storage Legal Chat

Topics: Non-Monetary Default Legislation, Enforcing Your Lease Agreement, Junk Fee Laws, Auto-Enrollment for Tenant Insurance, Move-In Specials, Taking Over Troubled Facilities, Sale and Disposal Insurance, Storage of Lithium Ion Batteries

Self Storage Legal Chat 3

Host: Carlos Kaslow, Scott Zucker

Website: Self Storage Legal Chat

Topics: Disasters, Tenant Protection and Insurance Programs, Flood Coverage, Lien Law Updates, Tenants Who Won't Vacate, Using Units for Non-Storage Needs

The Self Storage Show
#143: Storage Talk 


Host:Jim Ross (3 Mile Storage)
Guest: Terry Campbell (Live Oak Bank)
Topics: SBA Loans, Financing, Prepayment Penalty

The Self Storage Show
Storage Talk 

 

Hosts: Jim Ross (3 Mile Storage)

Guest: Marc Goodin (Storage Authority)

Topics: Franchising, Advertising, Marketing, Branding, Startups, ROI

The Self Storage Show
ChatGPT & Customer Service


Hosts: Jim Ross (3 Mile Storage Management)
Topics: AI, ChatGPT, Customer Service, Sales Calls, Training Employees, Simulations

The Self Storage Show
The Phone Call That's Losing You Rentals

 

Host: Jim Ross (3 Mile Storage Management)
Topics: Managers, Selling, Customer Experience, Pricing Inquiries

The Self Storage Show
Transitioning Management Software 

Host: Jim Ross (3 Mile Storage Management)
Topics: Data Cleaning, Transitioning Software, Tenant Communication, PMS, Management

The Self Storage Show
Is The Competition Stealing Your Rentals?

 

Host: Jim Ross (3 Mile Storage Management)
Topics: Ads, Promotions, Google Business Profiles, Google Search, SEO

Storage Investor Show
with White Label Storage

Host: Kris Bennett
Guests: Alex Hartman & Peter Smyth (White Label Storage)
Website: Storage Investor Show
Topics: Remote Management, Management, Call Center, Marketing

Storage Investor Show
Your First Deal


Host: Kris Bennett

Website: Storage Investor Show
Topics: Investing, Negotiation, Pitfalls, CRE, Almanac

Storage Investor Show
Data Wars


Host: Kris Bennett

Website: Storage Investor Show
Topics: Data Providers, Radius, Yardi, Proprize, StorTrack, site selection, acquisitions

Storage Investor Show
AI in Self-Storage

Host: Kris Bennett
Guests: Mason Levy (swivl)
Website: Storage Investor Show
Topics: AI, Technology, Innovation, Customer Engagement

Storage Investor Show
Tariffs & CRE


Host: Kris Bennett

Website: Storage Investor Show
Topics: Trump Tariffs, CRE, Investing, Construction Costs, Interest Rate

Storage Investor Show
1/21/25

Host: Kris Bennett
Guests: Beau Agnello (Go Store It Self Storage)
Website: Storage Investor Show
Topics: Customer Acquisition, Optimizing Websites, Storage Market

Storage Stories 1
Introductions

Hosts: Jason Koonin, Denee Burns (Sunbird Storage)

Guest: N/A

Topics: Sunbird Storage, Bluebird Self Storage, Loans

Storage Stories 2
Pricing

Hosts: Jason Koonin, Denee Burns (Sunbird Storage)

Guest: James McLean, Radius+

Topics: Pricing, Rates, ECRI, Occupancy

Storage Stories 3
Customer Experience

Hosts: Jason Koonin, Denee Burns (Sunbird Storage)

Guest: Brooke Rice, Sunbird Storage

Topics: Customer Service, Customer Experience, Management

Storage Stories 4
The Game

 

Hosts: Jason Koonin, Denee Burns (Sunbird Storage)
Guest: Travis Morrow (Storelocal, National Self Storage)
Topics: Pricing, ECRIs, Agressive Rate Hikes

RadioWilder #26
Self-Storage Rock

Host: Harry Sleighel (Michaels Wilder)

"Adding some music to the self-storage business 'casts"
  - Harry

RadioWilder #27
Self-Storage Rock

Host: Harry Sleighel (Michaels Wilder)

"Adding some music to the self-storage business 'casts"
  - Harry